In his wrenching memoir, Never Stop, Simba Sana candidly reveals how the culmination of his experiences growing in isolation with a single mother suffering from mental illness and his innermost emotional challenges galvanized his quest to better understanding himself, human nature, faith, and American culture. As a result, Sana developed the powerful personal philosophy that drives his life today: a commitment never to halt, but to continue moving forward.
SIMBA SANA grew up in the cycle of poverty, drugs, and violence that dominated inner-city life and culture '70s and '80s. Sana's drive and academic success got him into one of the most prestigious Washington, D.C. private schools and subsequently college. Sana’s life grew increasing complex as he straddled between living as a successful entrepreneur and businessman by day and an ardent Black Nationalist and Pan-Africanist who led radical consciousness-raising groups by night. As CEO and co-founder of Karibu Books, the most successful independent and black-owned bookstore chain in the U.S, Sana’s accumulated emotional wounds entangled with the duplicity of his life resulted in the devastating and abrupt loss of everything Sana built: his marriage, family, and business. Through faith and determination Sana reconstructed his life and his identity by primarily focusing on the meaning and importance of what every person desires—love.