What We Do
Shine Creative is a full service, award winning creative boutique specializing in Broadcast Design, Editorial, Sound Design, Creative Direction and Production.
Why We Do It
A bright, purposeful and above all effective media campaign is usually the result of a hard fought dimly-lit- splinter-filled-back-room-brawl of a creative process. We are your brawlers and your back room. Our goal is to make sure you dont have to walk down those gritty grimey alleyways of advertising and promotional angst without a wingman. We understand what you need, and we want you to enjoy a smooth, comfortable and painless process that bursts with efficacy and makes you the hero. Every client is different, and every product has its own needs. Some ideas like to be cradled and stroked in to life, others like to be socked in the biscuit and told to speak up. Some will require both, or something completely different. We dont care how. We are solution driven, and standard operating procedure is not in our handbook. Actually, we dont have a handbook, and we dont have boundaries. But we do follow your guard rails. Thats the point. We redefine for every project, because each project requires brand new thinking. Your project will look good, and it will cut through the clutter, and will be delivered on time, and on budget.
How We Do It
We think rigorously about the right direction for every project, regardless of whether we're producing a one-off fifteen second spot or a complete launch campaign. We listen. We put budgets and ideas and deadlines together to form a puzzle. We think seriously about the puzzle. Who are you trying to reach? What will catch their attention? What will move the numbers? We explore ALL the solutions, then alternate those solutions to have more options. Then we think of some more. We never settle for the obvious. We debate the approach, and only after everyone is in full agreement do we go into production. And once again we spare no detail, whether its a full 3D CGI approach, a guerrilla shoot, a full-fledged live-action green screen production, or a graphic and editorial spot or opening sequence. We don't present until we think it's right. And we don't finish it until you do.
What We Use
Located in downtown Washington DC, the postproduction studio houses 5 Final Cut Pro HD edit suites. Each fully equipped with Cinema 4D software, Adobe After Effects and the creative suite, Combustion, Maya 3D, Trapcode, Real Flow 4 fluid dynamics simulation, and plug ins galore for motion graphics. You name it we have it, and if we don't, we will get it, learn it and use it if the project calls for it. A Protools Surround Sound design room with ISDN voice over recording capabilities comprises our audio department. Our production package consists of Panasonic P2 HD cameras, lighting and sound recording, and high resolution Canon 7D digital still cameras. Sony HDcam SR and Digital Betacam.
Broadcast Design, Editorial and Sound Design